Leap For Success
Open the game- Brand
- Futurama
- Year
- 2016
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Action
- Platform
- Mobile web
- Agency
- Sophia @ Vintedge
Objective
Futurama partnered with Vintedge to create an interactive experience for Chinese New Year celebrations. The campaign aimed to bring traditional festive gatherings into the digital realm by providing a multiplayer social game where friends could connect and interact together during the holiday.
Solution
Leap For Success is a multiplayer social game where players connect their mobile phones to collaborate and overcome interactive obstacles. The game leverages phone connectivity to create a shared, real-time experience that encourages group interaction and teamwork. Participants work together to solve challenges during Chinese New Year gatherings, making traditional celebrations more interactive and engaging through technology.
Results
The campaign received recognition as an Awwwards Nominee on February 28, 2016, with 15 community votes out of 33. Reviewers scored the project across design, usability, creativity, and content dimensions, with individual scores ranging from 2.00 to 8.60 out of 10. Specific engagement metrics or sales impact were not published.
