Name That Place!

Objective

Foursquare aimed to drive engagement with its Swarm location check-in app by creating an interactive experience that encouraged users to explore and reflect on US cities they had visited. The quiz served as a branded promotional tool to increase awareness and usage of the location-based social platform.

Solution

Zero, a New York-based creative studio, designed an interactive online quiz featuring hundreds of abstract, vibrantly colored SVG illustrations representing US cities and landmarks. Players answered questions by matching abstract visual representations to city names, testing their knowledge of American geography. The site used CSS and JavaScript to create seamless, dynamic transitions between questions. The entire project was completed within four weeks and hosted at namethatplace.us.

Results

Not published.