Pocket Mustang

Objective

In China's premium automotive market, the Ford Mustang launch faced an unprecedented demand barrier: a three-month waitlist to book a test drive, with appointments being resold online for up to $150. Ford partnered with GTB and Resn to democratize access to the Mustang brand experience by creating an engaging digital experience that allowed potential customers to interact with the legendary vehicle anytime, anywhere on their smartphones.

Solution

Pocket Mustang transformed smartphones into interactive Mustang simulators using gyroscopic motion data. Users placed their phone on a tabletop and tilted it to control an on-screen Mustang, performing drifting maneuvers and stunts. The system employed sophisticated AI-driven video assembly: an automated editor script analyzed over 1,500 archived driving clips and matched each user's phone movements to corresponding footage, generating personalized short films showing their Mustang in action. The experience was accessible via a web-based application launched in China in June 2017.

Results

Not published.