FONBET X Sports: 'Football Detective' - Detective Web Quest

Objective

FONBET and Sports aimed to engage the football audience through branded interactive content tied to the Euro tournament narrative. The campaign positioned itself as a mystery investigation, designed to drive deep fan engagement with the brand through a gamified detective storyline.

Solution

Sirena agency developed a detective web-quest where players step into the role of detective Leonid Stashevsky to investigate the theft of the Euro Cup trophy. Players explore interactive crime scenes — the locker room, the stadium tunnel, and the VIP box — collecting clues into a persistent evidence journal. Core mechanics include interrogating suspects through character testimonies and solving logic puzzles that piece together camera footage, timelines, and suspect movements to verify evidence chains. The game features a contradiction detection system that highlights inconsistencies in suspect statements, culminating in a final accusation phase where players present their case against the suspect using gathered evidence. The final screen reviews the case, comparing the player's verdict to the correct solution and offering recommendations for additional scenes or replays before directing players to further brand activities. The project was delivered as a responsive web interface enabling seamless gameplay across devices.

Results

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