The Handytest
- Brand
- FINN.no
- Year
- 2013
- Objective
- Product launch
- Mechanic
- Quiz
- Agency
- Try
- With
- Copyleft
- With
- TRY Apt
Objective
FINN.no, Norway's leading classifieds platform for services, launched a new contractor hiring service in early 2013. The Handytest was developed as an interactive marketing experience to promote this new feature and attract both service providers and customers seeking skilled contractors.
Solution
An interactive HTML5-based test or game-like experience combining entertainment with service promotion. The experience featured responsive design and animation elements, delivering an engaging way for users to explore FINN.no's contractor hiring capabilities.
Results
Awarded Awwwards Site of the Day on January 25, 2013, with an overall score of 7.62/10 (Design: 7.6, Usability: 7.51, Creativity: 7.84, Content: 7.57). No published data on campaign reach, participants, or conversion metrics.
