Financial Superhero - Web-quest About MTS Card With Game Narrative

Objective

MTS aimed to educate banking card prospects about cashback tiers, spending limits, and payment protections through an interactive game experience. Rather than relying on traditional advertising, the campaign introduced card features and benefits within an engaging narrative quest set in a fantasy world called Cashville.

Solution

Players progress through a web-based quest where they defeat financial enemies to unlock card mechanics. Gameplay is split into four levels — Cashback Categories, Limits and Rates, Bonus Options, and Safe Payments — covering selecting cashback-eligible purchases by category, managing monthly accumulation limits, choosing optimal payment or installment scenarios, and spotting fee traps and non-target transactions. A guide character, the "super-navigator," surfaces native hint cards explaining rates, categories, and limits after each correct action. Boss levels test knowledge of common cashback myths, such as the misconception that cashback accumulates without limit. All product information is woven into dialogue and task logic without intrusive banners. On completion, players see a personal breakdown of their card "superpowers," then receive a promo code for the Stroki service and a Telegram sticker pack, plus access to a benefits calculator and card application call-to-action.

Results

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