Финам х vc.ru: "Мотокросс по графикам" - веб‑переосмысление Gravity Defied на биржевых курсах

Objective

Finam, a Russian brokerage, marked its 30th anniversary in 2025 with a goal to engage audiences and introduce broader audiences to financial market concepts through interactive entertainment. The campaign aimed to make investment education accessible and engaging through nostalgic gaming mechanics.

Solution

The campaign reimagined the classic Gravity Defied arcade game using real financial market charts as racing tracks. Players control a motorcycle across price charts of stocks, bonds, currencies, and precious metals, managing balance and momentum through acceleration, braking, and lean mechanics. Each level is guided by a Finam representative who provides educational context about the specific financial instrument and its associated risks. The web-based game features difficulty levels, checkpoints, and navigation guidance through volatile price movements. Developed and promoted by Funtech.

Results

Not published.