TXTvsTXT

Objective

Fifth Third Bank sought to promote its mobile banking app by demonstrating speed and innovation to consumers. The game was designed to generate buzz around the bank's connected, tech-forward brand positioning, showcasing mobile banking as a fast, seamless solution during an era when mobile adoption was still growing.

Solution

TXTvsTXT was a text-typing speed game accessible at TXTvsTXT.com. Players competed by typing phrases as quickly and accurately as possible across single-player challenges and multiplayer modes. The game featured live competitive duels, Facebook friend challenges where players could compare scores, and phrase-typing challenges with visual accompaniments. Desktop players were directed to download Fifth Third's mobile banking app to engage further. The game was positioned as part of the bank's "No Waiting" campaign, reinforcing the message that "faster is better in today's mobile, connected world."

Results

Not published.