FIFA 07 – This Is The Season

Objective

FIFA 07 sought to engage football fans during the game's launch period by creating an interactive experience that leveraged their passion for the sport. Players competed in a knowledge-based quiz that allowed them to contribute points to their favorite football clubs, combining fan engagement with team rivalry mechanics.

Solution

The campaign deployed an online quiz game where participants answered football trivia questions. Players selected their favorite team and accumulated points based on quiz performance, which were added to their club's running total in a competitive league standings system. The quiz game positioned itself as the ultimate football knowledge challenge, encouraging repeat participation and team-based competition among fans.

Results

Not published.