Vacilândia (Mistakeland)

Objective

Fiat Brasil launched an educational mobile game during Brazil's National Traffic Week to promote traffic safety awareness among diverse road users—drivers, motorcyclists, cyclists, and pedestrians. The campaign aimed to engage the next generation through interactive gameplay while reinforcing responsible behavior and urban safety responsibility.

Solution

Vacilândia is a mobile puzzle game available on Android and iOS where players manage traffic flow and urban order in a fictional city. The core mechanic involves steering vehicles away from obstacles, preventing collisions, and rescuing pedestrians from accidents—demonstrating the consequences of unsafe driving through interactive scenarios. The game was developed by Isobar Brasil in collaboration with Leo Burnett Tailor Made, positioning traffic safety as an actionable challenge rather than passive messaging.

Results

Not published.