Fanta: Haunted Mansion

Objective

Coca-Cola sought to increase engagement with their mobile app through a seasonal Halloween experience. Fanta Haunted Mansion was designed to drive app usage among younger audiences during the October holiday period by offering an immersive, interactive entertainment experience that transcended typical branded content.

Solution

An exclusive virtual haunted mansion experience built within the Coca-Cola app using PlayCanvas, featuring four interconnected rooms (hallway, kitchen, dining room, orangery) rendered as cinematic 360-degree pre-rendered environments. Players explored these dimly-lit spaces to solve puzzles, collect Fanta bottles, and encounter jump scares, with no text interface to enable frictionless global distribution. The experience launched across multiple regions with supplementary activations including Snapchat AR lenses (front and rear camera effects) and YouTube influencer content.

Results

Not published.