Eyezen Challenge
Open the game- Brand
- Eyezen
- Year
- 2016
- Objective
- Engagement
- Industry
- Beauty
- Platform
- Web
- Agency
- Merci-Michel
- With
- Herezie
- With
- Apollo Studios
- With
- Marc Cortez
Objective
Essilor launched Eyezen Challenge to educate young gamers about the impact of screen time on eye health while promoting their new Eyezen lens line designed to filter harmful blue-violet light. The campaign targeted the global eSports audience (67 million monthly players) who spend up to 7 hours daily on screens, positioning protective eyewear as essential for digital natives.
Solution
An eye-tracking browser-based game where players competed directly against Fnatic eSports star Martin 'Rekkles' Larsson in a shoot-'em-up duel using only their gaze to neutralize targets representing harmful blue-violet light. Built with WebGL and HTML5, the experience was hosted at eyezen-challenge.com and incorporated League of Legends theme elements. High scorers were entered into a prize drawing for tickets to live Fnatic team matches.
Results
The Eyezen Challenge won Awwwards Site of the Day on April 15, 2016, with creativity scores of 9.42/10 and web technologies score of 9.33/10. It was also recognized by The FWA as a case study and received recognition from CSS Design Awards on April 8, 2016.
