EWA

Open the game
Brand
EWA
Year
2017
Objective
Engagement
Industry
Tech
Mechanic
Quiz
Agency
Cuberto

Screens

1 screen

Objective

EWA is a language learning platform targeting English, Spanish, and French learners. The goal was to drive user acquisition for the mobile app by creating an engaging, interactive promotional website that demonstrated the app's unique approach to learning through movie content. The promo site allowed users to test their English vocabulary knowledge using excerpts from famous movie trailers.

Solution

Cuberto designed an interactive promo website using WebGL and fluid animations to showcase the EWA app's core functionality. Users could test their English comprehension level by answering vocabulary questions extracted from famous film trailers. The site featured smooth transitions and a modern web interface that highlighted the core mechanic: learning English through beloved movie and TV characters. The promotional experience directly demonstrated the app's five-step learning process and gamified progression system.

Results

The project received an Honorable Mention at Awwwards in May 2017, scoring 15 votes out of 68 from international judges with an average rating of approximately 7.5/10. The EWA mobile application itself achieved ratings of 4.9 stars on iOS and 4.6 stars on Android, indicating strong user satisfaction with the platform.