ESCAPE IN JOURNEY ~”LOST" IN ABROAD!?~

Objective

Leverage Google Maps' iconic Street View Pegman character to drive engagement with international/overseas services. The campaign positioned the mascot as a protagonist in an adventure narrative, tasking users with helping the character escape from a foreign location within a 24-hour timeframe. This represented an innovative use of Google's most recognizable mapping character for viral engagement and brand awareness.

Solution

An interactive web-based adventure game built with HTML5 and CSS where players assume the role of Google's Street View 'that man' character. The core mechanic centers on a 24-hour escape challenge from an unfamiliar abroad location, combining exploration and problem-solving elements. The experience integrated social sharing capabilities, allowing users to engage and share their progress.

Results

Recognized as an Awwwards Nominee (Jan 2, 2014), evaluated by 15 of 47 community members across Design, Usability, Creativity and Content criteria.