Egg Hunt
Open the game- Brand
- MSI
- Year
- 2023
- Objective
- Engagement
- Industry
- Tech & Telecom
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- Merci-Michel
Objective
MSI wanted to reignite its Reward Program and pull in new sign-ups: points could only be earned by members, so the game doubled as a registration funnel. A streaming bonus extended the campaign's reach beyond the site itself, keeping players inside the MSI ecosystem for the month the promotion ran.
Solution
You play a robot rabbit sprinting down an endless track, and a single click or tap makes it dash between the rocks in its path. Time the dash right and the rabbit scoops up a golden egg; nail an especially sharp dash and it earns a bonus egg on top. There's no fixed end point — you can keep running as many times as you like, restarting instantly by clicking the MSI logo. Every egg you collect is logged against your MSI Reward account: finishing a run banks 25 points, and gathering 30 eggs unlocks a 100-point bonus, both redeemable on the campaign site for entries into the Grand Raffle.
Results
41,000 players took part, generating 22,000 collected contacts, with an average session length of 5 minutes.
- 1
To earn rewards for playing, the player must be logged in as a member of the MSI Reward Program from the campaign's "Hop To It: Ready, Set, Live" page; without that login, no points are credited for play.
- 2
The game loads behind an egg-themed preloader animation, then opens on a start screen branded "MSI — The Egg Hunt."
- 3
The player controls a robot rabbit running along a track lined with rock obstacles, using a single click or tap to make it dash between them; landing the dash on the right timing also scoops up gold eggs, with faster, better-timed dashes yielding more eggs.
- 4
Eggs collected during a run build up in an on-screen counter; reaching 30 eggs in a single run triggers a bonus of 100 MSI Reward Points.
- 5
Clicking the MSI logo after a run restarts the game, and the rabbit can run as many times as the player likes, though the base completion reward of 25 points is credited only once per account.
- 6
The game runs in portrait orientation on a phone as well as on desktop, with no separate app required.
- 7
As a side task, players can stream their Egg Hunt run on any streaming platform and submit a screenshot showing the gameplay and their streamer ID or face; once moderated, this adds 100 points to their account.
- 8
Points earned across the above are spent on the campaign landing page to enter a random Grand Raffle drawing; once spent, points are not refunded.
- 9
MSI drew Grand Raffle winners at random on May 22, 2023, posting results on the event page and notifying winners by email; the 30-egg bonus of 100 points was credited only after the campaign itself closed on May 12, 2023.
