DUQuest - Advergaming
- Brand
- DU
- Objective
- Engagement
- Industry
- Telecom
- Mechanic
- Quest
- Platform
- Web
- Agency
- Jehan Sandhu
Objective
DU (a telecommunications brand) developed DUQuest to increase customer engagement by transforming brand interactions into an adventure-based gaming experience.
Solution
The quest-based game encourages players to complete brand-related missions and challenges, building engagement with DU's services through rewarding gameplay mechanics.
Results
Not published.
