Dr. Martens Unlaced

Objective

Dr. Martens marked its 60th anniversary in 2020 with a campaign to celebrate the brand's heritage and engage fans. The interactive experience aimed to test brand knowledge while reinforcing the iconic status of Dr. Martens across its history. The campaign targeted loyal consumers and cultural enthusiasts who appreciated the brand's legacy.

Solution

Brewster Studio and Førtifem created an interactive point-and-click website where players searched for 60 hidden clues scattered across the site, each tied to a different decade of Dr. Martens' history. After finding all clues, players took a quiz with three difficulty levels based on brand knowledge. The site featured CSS 3D effects, interactive hover states, and an integrated Dr. Martens music playlist via Mixcloud. The experience was built using Adobe Edge Animate, jQuery, and GreenSock for smooth animations and interactions.

Results

Not published.