Fight for the Flavor

Objective

Doritos sought to drive consumer engagement and influence by inviting fans to vote on which of two new flavors—Smokin' Cheddar BBQ and Wild White Nacho—would survive in the market. The brand aimed to empower consumers in product decisions while generating buzz and participation in the selection process.

Solution

The campaign launched a multiplayer online game on snackstrongproductions.com (March–May 2007) where players customized their 'tale of the tape' and competed head-to-head in real-time battles supporting their preferred flavor. Each match represented a vote for one of the two competing flavors. The game mechanics combined voting functionality with interactive gameplay, allowing fans to advocate for their choice while competing against other players online.

Results

Not published.