"Doctor Dinosaurs" - VK Mini-app For The Animated Film Premiere

Objective

Central Partnership launched a VK mini-app game coinciding with the premiere of the animated film "Doctor Dinosaurs" (August 28, 2025) to engage audiences in the film's narrative and increase awareness through interactive gameplay. The film, produced by Central Partnership and YARKO with a budget of approximately 355 million rubles, follows protagonist Filipp Dinozavrov as he discovers a portal to the Mesozoic era.

Solution

A vertical platformer VK mini-app in the style of Doodle Jump, where players guide character Phil through prehistoric eras to return home. The app opens with brief onboarding that introduces the film's plot. The game features five themed levels representing different prehistoric epochs, progressively unlocking every three days to encourage ongoing engagement. Players jump upward on platforms while dodging obstacles and collecting dinosaur eggs and bonus items. A progress screen tracks collected eggs, unlocked levels, and giveaway participation status. Gameplay integrates mission-based tasks that award points, with grand prize draws rewarding participants who complete campaign conditions. Visual style was matched to the film's identity, and the launch was supported by PR activities and shared through the VK community.

Results

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