Do you live NOS?

Objective

NOS energy drink sought to reposition the brand around an aspirational lifestyle message. The campaign introduced the 'You Only Live NOS' tagline to engage consumers by connecting the brand to bold, uncompromising living and personal transformation.

Solution

Multi-channel campaign featuring TV spots with reverse-aging visual effects (depicting someone aging backward as they reflect on living life to the fullest) and digital interactive components. The digital platform allowed users to upload photos and complete lifestyle questionnaires, with a web-based aging app supporting the campaign. Celebrity spotlights featured UFC fighter Georges St. Pierre and NASCAR driver Ricky Stenhouse Jr. in supporting digital content. Television spots aired during high-engagement sports programming including UFC broadcasts on FX and NASCAR events on FOX, ABC, TNT, and ESPN.

Results

Not published.