DJ Regard & RAYE: Secrets
Open the game- Brand
- DJ Regard & RAYE
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Runner
- Agency
- The Creative Corporation
Objective
To amplify the release of "Secrets" by DJ Regard & RAYE—a platinum-selling single—by creating an interactive digital experience that engaged fans beyond traditional music streaming platforms and extended the track's reach across social channels.
Solution
The Creative Corporation developed a mobile-first browser-based runner game where players race through a neon-lit cityscape, dodging obstacles and collecting power-ups to unlock exclusive content rewards. The game integrated leaderboard tracking, custom share cards, and Spotify embeds to drive streams and social sharing. Players could earn escalating rewards (including a Party Mix download, merch discounts, and first prizes) based on how far they progressed.
Results
Not published.
