Cars 3
Open the game- Brand
- Disney Pixar
- Year
- 2017
- Objective
- Awareness
- Industry
- Entertainment
- Mechanic
- Quiz
- Platform
- Web
- Agency
- Jam3
- With
- Disney Pixar
Objective
Disney Pixar launched an interactive personality test ahead of Cars 3's theatrical release on June 16, 2017. The campaign aimed to deepen fan engagement with the film by allowing audiences to identify with one of three character generations from the movie—Legend, Champion, or Next Gen Racer—creating emotional connection beyond the cinema experience.
Solution
An interactive online quiz where users answered questions to discover which Cars generation they matched. The experience featured vibrant, animated design with smooth transitions and interactive cursor effects (cursor skew). Built by agency Jam3, the site emphasized playful customization and visual appeal, earning Awwwards Site of the Day recognition on August 10, 2017.
Results
Cars 3 won Awwwards Site of the Day with jury scores of 7.53/10 overall, 7.65/10 for design, 7.84/10 for creativity, and 6.67/10 for development.
