Disney: Max Steel AR
Open the game- Brand
- Disney
- Objective
- Awareness
- Industry
- Entertainment
- Mechanic
- Action
- Agency
- Mikael Emtinger
Objective
Mattel and Disney launched an augmented reality experience to promote the second season of the Max Steel animated series on Disney XD. The goal was to create an interactive companion experience that would deepen fan engagement with the show's storyline and characters.
Solution
A free mobile AR game available on iOS and Android apps allowed players to use their device's camera to track, battle, and capture Ultralinks in real-world environments. The experience featured a customizable trailer powered by Google Maps that let users watch Max Steel battles play out in locations near them. The interactive hub was hosted on MaxSteel.com/Invasion and was developed by creative director Magnus Oliv in collaboration with the Ayzenberg agency.
Results
Not published.
