Finding Fantasyland
Open the game- Brand
- Disney
- Year
- 2012
- Objective
- Awareness
- Industry
- Entertainment
- Mechanic
- Puzzle
- Platform
- Web
- With
- Mirada
- With
- Dinahmoe
- With
- North Kingdom
Objective
Disney launched Finding Fantasyland to increase brand awareness and engagement among players by reviving the magic of classic Disney fairy tale characters. The campaign invited players to become heroes in an interactive experience, solving puzzles across iconic Disney stories including The Little Mermaid, Dumbo, and Beauty and the Beast, aiming to break an enchantment that had silenced these beloved characters.
Solution
Finding Fantasyland was an interactive puzzle game where players solved challenges inspired by classic Disney narratives to restore magic to silenced characters. Players progressed through puzzle sequences tied to individual stories—mermaids regaining their voices, elephants learning to fly again, and the Beast's castle returning to life. The experience was delivered as a web-based interactive game, combining storytelling with puzzle-solving mechanics. The campaign involved multiple production partners including Disney's Yellow Shoes / WDPRO, Mirada, Dinahmoe, and North Kingdom.
Results
Not published.
