Descendants: Isle of the lost RUSH
Open the game- Brand
- Disney
- Year
- 2016
- Objective
- Product launch
- Industry
- Entertainment
- Mechanic
- Runner
- Platform
- Mobile web
- Agency
- Goodboy Digital
Objective
Disney promoted its live-action film Descendants by creating an interactive online game for fans. The endless runner game aimed to drive engagement with the movie's young target audience and extend brand activation beyond traditional media through playable entertainment.
Solution
Descendants: Isle of the Lost RUSH is an endless runner arcade game playable on Disney's platform. Players select one of four movie characters (Mal, Jay, Evie, or Carlos) and run through obstacles, performing actions like dashing, jumping, sliding, and dodging. The game features collectible power-ups and special items to boost score and unlock abilities. Regional versions were created for different markets (US and AU versions with different obstacle scenarios). The game was hosted on Disney Channel's website and accessible via a direct URL link.
Results
Not published.
