Dick's Sporting Goods - Get Winter Ready

Objective

Dick's Sporting Goods launched a seasonal digital campaign to drive holiday sales by engaging outdoor enthusiasts and skiers. The campaign aimed to capitalize on winter sports demand by inviting consumers to participate in an interactive game with the chance to win a premium prize—an all-expenses-paid winter vacation—thereby creating excitement around the brand's winter sporting goods inventory.

Solution

Get Winter Ready was an interactive panoramic scavenger hunt game where players searched detailed 360-degree panoramic images to find winter clothing and gear pieces scattered throughout scenic winter landscapes. Players collected clothing items to outfit four friends preparing for a ski trip. The game mechanics focused on discovery and item collection across multiple panoramic scenes, with entries in a sweepstakes for a winter vacation. The campaign was hosted at getwinterready.com and leveraged panoramic imagery as the core interactive technology.

Results

Not published.