DHL: Box Stacker Pro
Open the game- Brand
- DHL
- Objective
- Engagement
- Mechanic
- Puzzle
- Platform
- VR
- Agency
- playerthree
Objective
DHL sought to create an interactive VR experience for live event activations at major venues including Formula 1 races worldwide. The campaign aimed to build brand engagement through a high-energy, replayable skill-based game designed to accommodate rapid player turnover while establishing competitive leaderboard engagement and eventually expanding to global consumer distribution.
Solution
DHL worked with Playerthree to develop a single-player VR stacking game where players arrange boxes on shelves at progressively increasing speeds and difficulty levels. The gameplay was architected for quick sessions (matching venue queue times) with progression rewarding repeated play and leaderboard competition. Technically, the experience was initially deployed on Oculus Rift-S with PC support at live events, then optimized to run wirelessly on Meta Quest 2 to eliminate on-site hardware constraints. The game launched as free-to-play on Steam and Meta Quest stores on June 12, 2023.
Results
The game received positive reception on Steam with a 96% approval rating across 33 user reviews.
