Deutsche Bank: Interactive Quiz
Open the game- Brand
- Deutsche Bank
- Industry
- Finance
- Mechanic
- Quiz
- Agency
- Bruno Imbrizi
Objective
Deutsche Bank sought to strengthen its employer brand and attract graduate talent through an innovative, technology-driven engagement campaign. The project was part of the #dbKarrierestart initiative aimed at increasing applications and recruiter reach among recent graduates and interns during a competitive recruitment period in 2018.
Solution
An interactive tablet-based web application featuring a four-option multiple-choice quiz with real-time visual feedback delivered through an animated orb that responds to user selections. The experience was built with Three.js, GLSL shader programming, and Vue.js. The quiz was integrated into an offline-to-online engagement strategy using QR codes linked to virtual office tours, with bilingual voiceover (English and German) to accommodate Deutsche Bank's international graduate programs. Developed by creative developer Bruno Imbrizi in collaboration with production company ThirtyThree.
Results
Deutsche Bank's Interactive Quiz campaign achieved a 48% increase in visitors to the careers site, alongside a 50% increase in average social media engagement per post. The initiative also generated a 35% increase in graduate applications in the first year.
