Danske Bank's all-time high CTR

Objective

Danske Bank needed to engage homeowners with a typically complex and low-interest topic: applying for public subsidies to make homes more energy-efficient. The bank aimed to educate their customer base about energy improvement options and related financial products while driving participation and lead generation.

Solution

Danske Bank partnered with Playable to create an interactive quiz-based guide that walked users through eligibility criteria and options for residential energy improvements. The quiz was distributed across multiple channels including email, in-banking messaging, display ads, and print/digital newspaper advertising. Users progressed through the quiz to receive personalized results and recommendations, with the experience designed to feel native to the bank's brand.

Results

The campaign reached 25,576 participants in one month, exceeding the 10,000-participant target, with a click-through rate of 38.5%—Danske Bank's all-time high—significantly outperforming the industry benchmark of 2-3% for high-performing digital ads. The interactive quiz targeted homeowners.