Corona Beach Break
- Brand
- Corona
- Year
- 2011
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Puzzle
- Platform
- App
- Agency
- Rain
- With
- Pereira & O'Dell
- With
- Cramer-Krasselt
- With
- STRUCK
Objective
Corona launched Beach Break as their first mobile application to extend the 'Find Your Beach' brand positioning into the digital and mobile space. The campaign targeted beer drinkers seeking leisure moments and lifestyle experiences aligned with beach culture and relaxation. The business objective was to create an engaging digital touchpoint that rewarded brand interaction and transformed passive consumers into active participants.
Solution
The Beach Break app was categorized as an 'Anti-Digital Digital Campaign' that rewarded users for completing lifestyle challenges and check-ins. Users earned points by checking into bars during happy hour, hosting themed parties, and completing personalized challenges that varied by season, holiday, and individual lifestyle. Points were redeemable through a Corona rewards store for branded merchandise, golf outings, spa appointments, and trips to Mexico. The app launched in September 2011 as part of Corona's evolved 'Find Your Beach' campaign strategy.
Results
Not published.
