3D Runner
Open the game- Brand
- Cooper
- Objective
- Sales
- Industry
- Retail
- Mechanic
- Runner & platformer
- Agency
- Kokoc.tech
Objective
Cooper, a Russian delivery service, launched a branded 3D runner game to increase user engagement and deepen emotional connection with the brand. The game was designed to drive both recurring app usage and in-app purchases through integrated incentive mechanisms.
Solution
A custom-built runner-style game playable within the Cooper mobile app where users guide a courier character collecting coins and navigating obstacles, inspired by Subway Surfers mechanics. Players earn virtual coins through gameplay and in-game purchases, with progression across difficulty levels and daily login rewards. The game integrated directly with Cooper's personal account system; technical implementation used WebView on Android and a web app for iOS, with a custom game engine developed from scratch for performance optimization.
