Converse Sneakers Breakout

Objective

Converse partnered with Foot Locker Europe to create an interactive digital experience designed to engage sneaker enthusiasts across major European cities. The brand aimed to leverage competitive gaming mechanics and social media integration to build awareness and drive viral engagement among younger audiences in 2013.

Solution

Converse Sneakers Breakout was an HTML5 browser-based mobile game built by Resn that spanned three iconic European cities: Berlin, London, and Milan. Players competed in breakout-style gameplay with deep social media integration that encouraged competitive behavior through leaderboards. The experience featured animated gameplay with photographic elements and was designed to foster viral engagement by leveraging users' competitive instincts across the three urban landscapes.

Results

Not published.