Comcast TripleSlanguage

Objective

Comcast aimed to create an engaging interactive experience that played with language and creative naming to promote the brand, leveraging a collaborative user-submission model.

Solution

TripleSlanguage was an interactive Flash experience where users could learn new words or submit their own invented terms, with prizes offered as incentives for participation. The campaign was created by advertising agencies Goodby, Silverstein & Partners and Perfect Fools, combining branded entertainment with user-generated content mechanics.

Results

Not published.