Colony

Objective

USA Network's dystopian TV series Colony sought to deepen viewer engagement through an interactive gaming experience. The game served as a second-screen companion to extend the show's narrative universe beyond broadcast episodes, creating a unified entertainment ecosystem that incentivized ongoing viewership and brand loyalty.

Solution

Colony featured a web-based interactive game experience centered on a WebGL-rendered map of Los Angeles integrated with the show's occupied zone narrative. Players undertook weekly randomized missions, progressed through ranking tiers, and unlocked bonus story content upon completion. The game was hosted at colonyTV.com as a free-to-play engagement hub, promoting the title to television audiences and fan communities through cross-platform marketing tied to show releases.

Results

Not published.