Coca-Cola Football

Objective

Coca-Cola aimed to connect the brand with football culture and sports entertainment by creating an interactive experience that lets audiences settle legendary debates about the greatest football players. The campaign leveraged football's passionate fan base to drive engagement through a playable game featuring iconic personalities.

Solution

A 3D fighting game that allowed players to battle legendary football figures in one-on-one matchups. Players could select and fight iconic players like Maradona against each other to answer the question 'Who was the Best?'. The game was browser-based and featured direct combat mechanics with football personalities as playable characters.

Results

Not published.