Coke Zero Prove
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- Coca-Cola
- Year
- 2009
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Quiz & Trivia
- Platform
- Web
- Agency
- POSSIBLE
- With
- Colmeia
Objective
Coke Zero aimed to engage youth audiences through interactive gaming, positioning the brand as appealing and innovative to younger demographics.
Solution
A recruitment-themed online game where players completed missions and trials to identify and recruit four talented teenagers for the fictional Coke Zero squadron. The game challenged players with recruitment objectives to build a team of exceptional youth talent.
