Coca-Cola BlaK
- Brand
- Coca-Cola
- Year
- 2006
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- anonymous
- With
- Publicis Net
Objective
Coca-Cola BlaK, a coffee-cola hybrid launched in 2006, needed to establish market presence in France by positioning itself as an energizing, sophisticated beverage. The brand aimed to engage target consumers through an interactive digital experience that would reinforce the positioning while creating memorable brand moments.
Solution
An online game featuring a series of mental puzzles and challenges designed to complement the BlaK brand positioning. Players engaged in puzzle-solving activities during a 'Coca-Cola BlaK break,' with the experience emphasizing cognitive engagement and energy. The platform combined entertainment with brand messaging, inviting consumers to test their mental acuity while experiencing the product's core brand promise.
Results
Not published.
