Chick-fil-A Code Moo

Objective

Chick-fil-A launched Code Moo to drive summer engagement and loyalty program growth among young audiences and families. The campaign built on the success of the previous year's iteration, leveraging the brand's iconic cow characters to create excitement and encourage repeat app engagement through gamification.

Solution

Code Moo was an interactive mobile racing game accessible through the Chick-fil-A App for One loyalty members. Players selected their favorite cow character and vehicle, then completed four racing missions to "help stop Circus Burger" across themed courses such as Haystack Dash and Nite-Time Nitro. Members earned one food reward weekly upon completing each mission, with availability limited to the first 2 million claims per week. The campaign ran from July 22–August 17, 2024, with new missions launching every Monday. A supporting animated short film ("Rocky Road") and cow-themed merchandise collection extended the creative across media and retail touchpoints.

Results

Not published.