Chicago Tribune Trivia

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Brand
Chicago Tribune
Year
2014
Objective
Engagement
Industry
Media
Mechanic
Quiz
Agency
Chicago Tribune

Screens

8 screens

Objective

Chicago Tribune launched a trivia game to engage its audience with content drawn from the newspaper's own archive. The game leveraged the brand's historical reporting across multiple topics relevant to Chicago readers, providing entertainment while reinforcing the Tribune as a trusted source of local knowledge.

Solution

A trivia game featuring questions crafted from Chicago Tribune archive articles across seven categories: Sports, Entertainment, Travel, Food & Dining, Health & Fitness, Music, and Chicago History. Players could compete individually or challenge friends, with a public leaderboard tracking top performers. The game was released on the Amazon Appstore and featured monthly updates with new questions.

Results

Not published.