Car Brand Porsche Score 97% Engagement Rate By Gamifying World’s Highest Altitude Pop-up Store

Objective

Porsche aimed to strengthen its luxury brand positioning at an exclusive high-altitude pop-up venue — known as the Winterland project — while driving customer engagement and data collection. The activation, located at 2,300 metres near Meribel ski resort, targeted affluent and adventure-seeking customers seeking premium brand experiences combined with supervised SUV test drives on mountain roads.

Solution

Porsche deployed an interactive slot machine game on a touchscreen display — chosen to suit the low-footfall, specialised pop-up environment — branded with Porsche styling and integrated with unique code validation for winners, who also received an email confirming their win and claim instructions. The reward structure included tiered prizes: premium Porsche vehicle, design coffee table book, premium picnic blanket, wireless phone charger, and RC Porsche model. All participants were entered into a post-event golden ticket draw for limited-edition Porsche-branded collaboration skis, ensuring universal engagement. The experience was built on Drimify's platform using their Creation Pack turnkey service, capturing customer data at each interaction.

Results

Achieved 97% engagement rate among ski resort visitors and collected 1,007 qualified leads for future marketing and sales initiatives.