Мосфильм: "Хитровка" - онлайн-квест к выходу фильма в прокат

Objective

Mosfilm launched an interactive web quest to promote the theatrical release of 'Khitrovka,' immersing audiences in the film's narrative world ahead of its cinema debut. The campaign aimed to generate interest by inviting players to experience the film's atmosphere, characters, and locations through an investigative gameplay experience hosted on Woman.ru.

Solution

Players engaged in a murder mystery investigation by selecting a character, navigating film locations, conversing with characters, and collecting evidence to solve the case. The quest featured dialogue branching, scenario progression tracking, and integrated social sharing functionality across VK, Telegram, and Odnoklassniki. The web-based game was developed over two weeks in partnership with Hearst Shkulev Media, combining character selection mechanics with location-based storytelling and evidence collection systems.

Results

Not published.