Кафе Бутербродная: "Бутербродный верстак" - мини‑игра угадайка про бутерброды

Objective

Buterbrodnaya Cafe, a Russian sandwich café, aimed to drive menu familiarity and encourage repeat customer visits through interactive engagement. The campaign sought to transform casual browsing into active menu exploration while creating a memorable brand experience that would motivate customers to return.

Solution

The agency funtech developed a web-based drag-and-drop mini-game titled 'Sandwich Workbench' where players select and arrange sandwich ingredients to recreate recipes from the café's menu. Players drag ingredients into a recipe field, verify their selection by clicking 'Cook,' and receive immediate feedback on accuracy. Correct recipes unlock either a free meal or a personal discount code, while incorrect attempts trigger a 10-minute cooldown period before retry, incentivizing return visits and repeat engagement.

Results

Not published.