Burger King: BK Village Web Experience
Open the game- Brand
- Burger King
- Year
- 2024
- Objective
- Sales
- Industry
- Food & drink
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Burger King
- With
- Monks
Objective
Burger King aimed to strengthen customer loyalty and drive holiday season sales among Royal Perks members through an immersive, gamified digital experience. The campaign centered on promoting the brand's inaugural BK Advent Calendar ($19.99, valued at over $100) and a 31-day daily deals promotion to reward loyalty program participants with exclusive offers during the critical holiday retail period.
Solution
BK Village is an immersive 3D interactive experience integrated into the Burger King mobile app, featuring a snow-covered Whopper-themed village environment. Players explore the village, maintaining digital holiday homes that they can personalize. Each day, users open a mailbox at their home to unlock one of 31 exclusive deals, which triggers new festive activities and interactions throughout the virtual town. Interactive elements include visiting the Crown Hall and sledding down Soft Serve Slopes on a bacon sled. The experience exclusively targets Royal Perks loyalty members, launching in November 2024 and running through December. The campaign was developed by Experience Monks (formerly Media.Monks) in collaboration with Burger King, delivered as a web experience within the mobile app.
Results
Not published.
