Бристоль: "Игра Брислотов" - мир рыцарей, сражений и магии в мини-игре в приложении Бристоль

Objective

Bristol, a major Russian alcohol retail chain with over 60 billion rubles in annual revenue, launched 'The Game of Bristols' as a 10th-anniversary initiative to boost customer engagement and drive app adoption. The primary objective was to increase purchase frequency and user acquisition through an integrated gaming experience that connected in-app gameplay to physical store purchases and loyalty rewards.

Solution

A fantasy-themed match-3 game embedded in the Bristol mobile app where players choose from four clans (each representing a product category) and battle monsters using puzzle mechanics. The game featured three free daily tasks with additional challenges unlocked through in-store purchases over 700 rubles. Virtual coins earned in-game could be exchanged for retail discounts. Dual rating systems (personal and clan-based) provided progression tracking. A seasonal variant (Game of Bristols 2.0) ran from October 2025 to January 2026, offering weekly monetary certificates and discount coupons (up to 70% off), plus monthly prizes including vineyard trips to Chile, Spain, Japan, Georgia, and Altai.

Results

Over 707,500 registered users within the campaign period. Generated 23+ million gaming sessions. Achieved a 14.3% increase in active app users. Nearly 600,000 non-game discount coupons were redeemed. The campaign successfully created a hybrid experience connecting virtual rewards to physical retail redemptions.