BOON Ramen: Ramen Wars
Open the game- Brand
- BOON Ramen
- Objective
- Product launch
- Industry
- Food & drink
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Merci-Michel
Objective
BOON Ramen, a Korean ramen brand, created an interactive mystery game experience to support the launch of their new headquarters in Prisma City. The campaign aimed to engage players through a playable adventure that would generate buzz around the brand while providing an entertainment-first experience.
Solution
Players assisted fictional chef Esther Choi in launching the BOON Ramen HQ by solving a mystery and creating custom ramen combinations from millions of possible dish options. The experience combined map-based exploration, 3D environmental navigation, and a dedicated ramen-building mini-game where players crafted unique combinations. The campaign ran for approximately three weeks and offered exclusive prizes to participants. Built with strong technical execution—particularly in animations and transitions—the game was hosted at ramenwars.merci-michel.com.
Results
Not published.
