KPR - Ramen Wars

Objective

BOON Ramen launched a new headquarters and needed to create an engaging activation that would introduce blockchain gaming to mainstream audiences. The brand partnered with Merci-Michel (KPR VERSE) to develop a web3 game that would build community around their ramen brand while demonstrating how cryptocurrency and NFTs could enhance gaming experiences for people unfamiliar with Web3.

Solution

Ramen Wars is a three-week narrative-driven Web3 game built on the Base blockchain using thirdweb's infrastructure. Players help celebrity chef Esther Choi launch BOON Ramen's new HQ in Prisma City by solving mysteries, unlocking ingredients, and creating custom ramen combinations. The gameplay loop combines quest completion, ingredient collection, and NFT-powered progression through purchasable Chibi-Go power-ups (bought with credit cards) and earned raffle credits. Players compete across leaderboards, discover hidden loot crates, and participate in minigames. The game uses account abstraction and in-app wallets to simplify Web3 onboarding, allowing email/Google sign-up without crypto knowledge. Distribution leveraged the Galxe community platform (13+ million users) for rewards management and social integration.

Results

Ramen Wars earned Site of the Day on Awwwards (March 2, 2024) with a 7.48/10 overall score and 8.2/10 for animations, and Website of the Day on CSS Design Awards with 8.24/10 overall and 9.3/10 from lead judge Dmitry Tereshchenkov.