Booking.com 11:59 moment
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- Booking.com
- Year
- 2014
- Objective
- Awareness
- Industry
- Travel
- Mechanic
- Exploration
- Platform
- Web
- Agency
- Booking.com
- With
- Resn
Objective
Booking.com aimed to drive holiday travel bookings for New Year's Eve 2015 by inspiring global travelers to explore unique destinations and accommodations across 24 time zones. The campaign positioned the brand as a leader in connecting travelers to their ideal New Year's Eve experiences worldwide.
Solution
An interactive web experience at booking.com/NYE where users explored iconic destinations across 24 time zones, each with curated accommodations. Players selected their dream venue and explained why they wanted to spend their perfect '11:59 moment' at that location. Winners were selected to receive a trip for two to their chosen destination to celebrate New Year's Eve 2015.
Results
Not published.
