Beauty Bomb: Веб-бот с игровым автоматом в Telegram к запуску коллекции Romcore

Objective

Beauty Bomb needed to create engagement and drive awareness around the launch of their Romcore collection—a Y2K-inspired product line. The brand chose a gamified approach in Telegram to reach and excite their core audience during the collection's debut.

Solution

The campaign deployed a slot-machine mini-app directly in Telegram. Users spun virtual drums to win prizes, with a custom randomizer managing daily limits and overall prize pools. Winning combinations were tiered: matching one symbol awarded promo codes; two matching symbols unlocked video tutorials; three identical symbols granted major prizes. The experience was fully contained within Telegram's mini-app format, branded with Beauty Bomb's visual identity, and included clear payout rules.

Results

Over 25,000 users engaged with the experience, completing more than 180,000 drum spins. The client reported high satisfaction with both execution and results, noting the team's responsiveness throughout development.