Авито работа: "Истории больших побед" - веб‑раннер про поиск сотрудников и инструменты Авито Работа
Open the game
Objective
Avito Work, Russia's leading job marketplace, launched an interactive campaign to engage employers and HR professionals navigating modern recruitment challenges. The initiative aimed to demonstrate how the platform's tools—job promotion, automation, and analytics—help overcome common hiring obstacles, encouraging HR specialists to explore and adopt Avito's solutions.
Solution
The campaign featured an interactive web-based runner game set in an office environment where players navigate toward a 'found employee' finish line while overcoming hiring-related challenge blocks. Core gameplay: players encounter five recruitment task scenarios (reach, targeting, response funnel, analytics, hiring speed) and decide whether to solve problems independently or delegate to Avito Work's tools. Correct decisions (using Avito tools) unlock progression and explanations of feature benefits; incorrect solo attempts cost lives. Upon completion, an endless mode enables repeated play with increasing difficulty. A final summary screen showcases selected tools with calls-to-action. The campaign was supported by media banners, radio placements, and blog/podcast integrations.
Results
Not published.
