Bakery Brand La Fournée Dorée Cook Up 45K Interactions And A 93% Engagement Rate With Gamification In Food Retail

Objective

La Fournée Dorée, a French bakery brand, needed to sustain customer engagement year-round in retail environments by connecting seasonal moments and national celebrations to interactive experiences. The business objective was to build loyalty through reward distribution and increase digital interactions tied to key shopping occasions.

Solution

The brand deployed a rotating calendar of seasonal games on Drimify's gamification platform, timed to national holidays and seasonal events to capture the heightened site and social media traffic those occasions bring. Each game was customized with brand colors and typography and built self-guided via the Drimify AI™ game creation interface. Game types were matched to campaign outcomes: a Valentine's Day Puzzle and an Easter Maze Game, both designed for longer session times and high replayability as players tried to beat their scores; a Back-to-School Slot Machine with instant-win mechanics suited to faster, high-traffic events; and a Mother's Day Memory Game used to educate players about the product. Players competed in these experiences to win email-delivered prize codes for free products (croissants, brioches, goodie boxes). The system used intelligent prize management to cap daily distribution of high-value items while spreading common promotional codes to broader audiences. Data forms captured participant emails during gameplay.

Results

45,000 total interactions with a 93% average engagement rate. The campaign achieved 8X social media engagement lift during seasonal peaks. Over 200 rewards were distributed throughout the year. Interactions doubled year-over-year compared to the previous campaign cycle.